TYPO to San Francisco

A story’s been quietly developing out of our San Francisco office over the past few months. Meghan Arnold and Michael Pieracci, our respective communications director and logistics man have steadily laid the groundwork and made way for the arrival of TYPO, Europe’s premier design conference, to our city. As April approaches and we enter the next phase of publicity and preparations, the two continue to work steadily at creating time and space for meaningful personal connections and the coming together of a community.Michael and Meghan’s planning began with a few central ideas and questions. How to translate a conference aesthetic; Who best represents Bay Area design culture, and how to incorporate them and their work? They have since selected a theme and written the first words of introduction to it, landed the venue, hired an intern, set up audio/video, gone through the selections of caterers, managed airfare and hotel accommodations, solicited a volunteer staff, and of course, lined up speakers for the event. I sat down with the two of them recently to find out what the work’s been like.M E G H A N A R N O L D | “It’s been exciting, and personally really interesting working with some of the icons of international design culture.”M I C H A E L P I E R A C C I | “Organizing the logistics behind a conference, I’ve discovered, taps into my own ways of being creative; in making an experience for our speakers and our attendees.”Audience views Dale Herigstad’s talk at TYPO London 2011. © 2011 kassnerfoto.deTYPO San Francisco 2012 Main Stage; Novellus Theater, Yerba Buena Center for the ArtsOne aspect of incorporating local culture plays off the contrasts between San Francisco and Berlin; the one being tight, the other loose. Michael continues, “We’ve tried to create a very casual atmosphere here where conference

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