OurType presents Fayon - a typeface by Peter Mohr

For Immediate Release
De Pinte, Belgium - April 22, 2010Fayon – a high performance Didot for text
OurType Fayon is a practical result of Peter Mohrs daring study of Didot style printing types, and his attempts to discover exactly how they emerged into the world of typography. Peters theoretical body of work is published in Zum Ursprung Klassizistischer Antiquaschriften, Hochschule für Grafik und Buchkunst, Leipzig, July 2009.Didot style types, characterized by their high contrast, dominated text composition in the first half of the nineteenth century. As greater control was brought to typecasting- and printing processes, these same factors, in turn, drove Didot style types towards excessive refinement. By the middle of the nineteenth century, their extremes of contrast and fineness produced a flimmering, an optical effect that readers found especially disturbing in longer texts. By the end of the 1800s printers and publishers turned back to the old face types of an earlier period, a trend that dominated text typography over the course of the twentieth century. Today Didot style types remain an important part of the typographers palette and, more that two hundred years after their introduction, they are still called on to evoke luxury, fragility and elegance, most typically in womans fashion magazines.OurType Fayon, whose name derives from the Feio composition recorded by Miles Davis during the Bitches Brew sessions, is a fresh interpretation of the early Didot style, when it was well on its way but still evolving. Its a period that now seems unpopular among young type designers – even a bit hazy. In Fayon, Peter Mohr avoids the clichés so often found among Didot-style types through his skillful manipulations of contrast that are not over-played. The result is a high perfo

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