Mercedes-Benz Brand Workshop

At the beginning of the month, the Lifestyle & Brand Communications department of Mercedes-Benz invited a group of bloggers to Stuttgart, Germany, for a 2 day Mercedes-Benz Brand Workshop. It was quite a mixed group, from strict car blogs to fashion blogs. The design blogs were represented by NOTCOT, MoCoLoco, Lost At E Minor, Nowness, The World’s Best Ever … to just name a few.On the first day we all met at the Mercedes-Benz Museum. We first got an introduction to the brand by their futurologist Alexander Mankowsky, he gave us a short trip through history and explained to us why Mercedes-Benz is an ambassador of European luxury.The guided tour through the museum made is very clear what an impressive heritage the brand has. The collection is just amazing. But also the architecture by UNStudio is actually worth a visit. The obligatory wining and dining also took place at the museum and was very Mercedes-Benz like.The first half of the second day was the highlight for me: a visit to the Mercedes-Benz Design Centre in Sindelfingen. There was a strict no phones, no cameras policy at this location, but I don’t think that we saw anything that hasn’t been published yet.Steffen Köhl, the head of the worldwide Mercedes-Benz Advanced Desi

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