Joia Magazine Cover type
04.02.2012 um 21:30
I was recently asked to develop a type treatment for the 18th edition of Chilean creative magazine JOIA. The guys from JOIA asked me to use the phrase Hacerlo bien es la mejor promo as quoted from a Spanish rap song. Ive been told that this phrase roughly translates to doing things right, working well, is the best form of advertising. I also needed to work into the treatment the words La Joya Dieciocho which translates to The Jewel 18.
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