How to convince your clients of the importance of white space

This is a recurring issue for designers around the globe. No matter if you are a graphic or web designer, you will sooner or later run into a client that finds the layout of your design too “empty”. This is a quite natural reaction for a non-designer. I remember in graphic design school, most students would add more elements in their layouts than needed, or they would make these elements bigger because they were afraid of too much white space.As a designer, you should probably already know that white space helps a lot to create more elegant designs, separate elements better from one another, and allow to focus and make things more readable. You client doesn’t know all that, so the best way to teach him is to explain him with examples that ring a bell for him. If you know your client well, you may find one of these examples fitting, who knows?FoodThis is the first example that I ever gave to one of my clients, maybe as an european I’m a bit too concerned with the presentation of food. Tell your client that he should remember the last time he went to a high-end restaurant. What did he see? A plate full of food like in a school cantine? Obviously not. What he saw was some food delicately dropped on the plate, with some color arrangements and… a lot of white space!The white space in that case, just like for graphic design, helps to create a layout with the food, putting a strong emphasis on the meal.Use of white space? Check. Looking yummy? Double check. Image by William Schmitt on Flickr.GardeningGardening is a bit different, you cannot tell your client to just think about a garden, because many gardens are full of flowers and look beautiful that way. In that case, you will need to give him the japanese zen gardens as example. These gardens are very minimal, and the position of every rock or plant is studied to create a

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